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Le Design et le Marketing sont devenus incontournables pour le management des entreprises, mais c'est seulement dans leur mise en contexte dans un secteur d'activite precis que se materialisent des fondements signifiants et des methodes operantes. Ce livre legitime l'importance de la liaison entre le design et le marketing, lorsqu'il s'agit de creation ou d'innovation. Les auteurs s'inscrivent dans une demarche de rassemblement et de mise en correspondance d'idees, de theories et de methodes au-dela des frontieres des champs disciplinaires.
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