Destination Management and Marketing (eBook, PDF)
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  • Format: PDF

This e-book focuses on issues raised at the 2nd Advances in Tourism Marketing Conference (ATMC 2007) the theme of which was &quote;Destination Management and Marketing: thinking laterally&quote;. This refers to the fact that in today's growing competitive environment, tourism destinations rather than individual attractions have become central to the management and marketing of national tourism assets&quote;.

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Produktbeschreibung
This e-book focuses on issues raised at the 2nd Advances in Tourism Marketing Conference (ATMC 2007) the theme of which was "e;Destination Management and Marketing: thinking laterally"e;. This refers to the fact that in today's growing competitive environment, tourism destinations rather than individual attractions have become central to the management and marketing of national tourism assets"e;.

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