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Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0 (A), Macquarie University, course: Marketing Fundamentals, language: English, abstract: The present paper analyses the ma rketing mix for Kellogg’s ‘Special K’ breakfast cereals 2 aiming at filtering out the target market. Two supermarkets in Sydney were examined for data .