Heike Löber

Different Phases of the Innovation Process (eBook, PDF)

An Overview of Challenges and Customer Integration

• Format: PDF

Produktbeschreibung

The innovation process (IP) contains challenges within its different phases, which companies have to deal with when developing new products. Integrating customers in new product development (NPD) is a way of managing those difficulties. This paper consequently addresses the interrelation between the IP and customer integration by having a look at the specific activities within each phase, followed by a depiction of challenges and an analysis of how customers can contribute to a more efficient IP. The lead user (LU) and the toolkits approach as well as virtual costumer environments (VCE) as methods for customer integration will be considered in detail.

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Produktdetails

• Verlag: Diplom.de
• Seitenzahl: 33
• Erscheinungstermin: 19. Mai 2015
• Englisch
• ISBN-13: 9783954899289
• Artikelnr.: 42878837