Judah Phillips

Digital Analytics Primer (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Learn the concepts and methods for creating economic and business value with digital analytics, mobile analytics, web analytics, and market research and social media data. In Digital Analytics Primer, pioneering expert Judah Phillips introduces the concepts, terms, and methods that comprise the science and art of digital analysis for web, site, social, video, and other types of quantitative and qualitative data. Business readers-from new practitioners to experienced executives-who want to understand how digital analytics can be used to reduce costs and increase profitable revenue throughout the business should read this book. Phillips delivers a comprehensive review of the core concepts, vocabulary, and frameworks, including analytical methods and tools that can help you successfully integrate analytical processes, technology, and people into all aspects of business operations. This unbiased and product-independent primer draws from the author's extensive experience doing and managing analytics in this field.

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Produktdetails

• Verlag: Pearson ITP
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 11. Oktober 2013
• Englisch
• ISBN-13: 9780133552102
• Artikelnr.: 39694520

Autorenporträt

Judah Phillips helps people create economic value using data, analytics, and research. He works with leading global companies whose executive and management teams are building, adapting, or reengineering their approach to digital analysis in order to increase profitable revenue, reduce cost, and boost profitability. Judah has worked for some of the world's largest corporations, globally managing business and digital analytics teams, including Sun Microsystems (now Oracle), Reed Elsevier, Monster Worldwide, Nokia, and Karmaloop. He has lectured at undergraduate and graduate business schools, including Stern School of Business at NYU, Olin School of Business at Babson College, Carrol School of Management at Boston College, D'Amore/McKim School of Business at Northeastern University, and more. He founded and globalized Digital Analytics Thursdays (DAT) and launched the Analytics Research Organization (ARO). Judah has served on the board of advisors to several Internet and technology companies, and has spoken at more than 40 technology industry events. Judah is the author or editor of several analytics books, including Building a Digital Analytics Organization. He lives in Boston and holds MBA and M.S. degrees.