Adam Jablonski, Marek Jablonski

Digital Business Models (eBook, PDF)

Perspectives on Monetisation

• Format: PDF

Produktbeschreibung

By presenting the conditions, methods and techniques of monetisation of business models in the digital economy, this book combines implementation of the theoretical aspects of monetisation with the presentation of practical business solutions in this field.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 214
• Erscheinungstermin: 11. Oktober 2020
• Englisch
• ISBN-13: 9781000193572
• Artikelnr.: 59981979

Autorenporträt

Adam Jablonski is an Associate Professor and Head of Institute of Management in WSB University in Poznan, Poland. He is also Vice-President of the Board of a reputable management consulting company "OTTIMA plus" Ltd. of Katowice, and President of the "Southern Railway Cluster" Association of Katowice.

Marek Jablonski is an Associate Professor in WSB University in Poznan, Faculty in Chorzow, Poland. He is also President of the Board of a reputable management consulting company "OTTIMA plus" Ltd of Katowice and Vice-President of the Association "Southern Railway Cluster" in Katowice.

Inhaltsangabe

1: The theory of the digital economy 2: Digital business models in the new economy 3: Social aspects in digital business models 4: Monetisation in digital business models 5: Analysis of the digital business models of the new economy 6: Case study of a digital business model 7: Conclusion

Rezensionen

"This book provides a fresh perspective on the importance of monetization of business models in the digital economy. It is relevant, timely and could benefit both practice and academia" - Dr Natanya Meyer, Senior lecturer: Entrepreneurship, North-West University, South Africa

"This book provides a fresh perspective on the importance of monetization of business models in the digital economy. It is relevant, timely and could benefit both practice and academia" - Dr Natanya Meyer, Senior lecturer: Entrepreneurship, North-West University, South Africa