Vincenzo Morabito

Digital Entrepreneurship (eBook, PDF)

Management, Systems and Practice

• Format: PDF

Produktbeschreibung

A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Morabito provides a strategic overview of the main challenges and trends related to digital entrepreneurship, structured in three parts. Part I focuses on strategy and management issues, guiding readers through the theory and practice of building, implementing and growing new digital ventures and outlining the skills that are necessary for digital entrepreneurs to succeed and lead. Part II focuses on digital business systems, describing the main technological aspects that support and comprise the core infrastructure for digital entrepreneurship, including social media and the Internet of Things. Finally, Part III provides analyses of three core industries in which digital ventures are particularly important: fintech, manufacturing and fashion. Digital Entrepreneurship will appeal to students and researchers in the areas of digital strategy/innovation and information systems management. It will also be of interest to practitioners looking to develop or innovate digital ventures.

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Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 30. Juni 2021
• Englisch
• ISBN-13: 9781108985239
• Artikelnr.: 66181856

Autorenporträt

Vincenzo Morabito is Associate Professor at the Management & Technology Department, Bocconi University (Università Commerciale Luigi Bocconi), Milan, Italy. He has participated in various research projects, many financed by Italian Ministry of University and Scientific Research (Ministero dell'Università e della Ricerca Scientifica e Tecnologica).

Inhaltsangabe

Part I. Strategy and Management: 1. Digital Entrepreneurship and Digital Business
2. Digital Entrepreneurship and Innovation
3. Digital Entrepreneurship and Digital Marketing
4. Digital Entrepreneurship Education and Skills
Part II. Digital Business Systems: 5. Digital ICT Challenges for Digital Entrepreneurship
6. Digital Entrepreneurship and the Social Media
7. Digital Entrepreneurship and the Internet of Things
8. Digital Entrepreneurship and Blockchain
Part III. Industries: 9. Fintech
10. Manufacturing
11. Fashion
12. Conclusion.