Aditi Bhatia

Digital Influencers and Online Expertise (eBook, PDF)

The Linguistic Power of Beauty Vloggers

• Format: PDF

Produktbeschreibung

Based on data from beauty vlogs published by well-known YouTubers, Bhatia explores how they discursively negotiate multiple identities in a creative and participatory space, giving rise to complexities in the definition of categories such as expert, layperson, learner, and teacher in fluid and dynamic digital contexts.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 160
• Erscheinungstermin: 12. Juli 2023
• Englisch
• ISBN-13: 9781000880441
• Artikelnr.: 68117949

Autorenporträt

Aditi Bhatia is Associate Professor of English at Hong Kong Polytechnic University, Hong Kong.

Inhaltsangabe

1. The Interdiscursive World of Beauty Vlogging  2. A Multi-perspective
Approach to Critical Discourse Analysis 3. Negotiating Amateur and
Professional Expertise in Beauty Vlogs  4. The Joint Construction of
Ethnicity in Beauty Vlogs  5. Curating Authenticity and Expertise in Beauty
Vlogs  6. Future Directions