Vijay Mahajan

Digital Leapfrogs (eBook, ePUB)

How technology is reshaping consumer markets in India

• Format: ePub

Produktbeschreibung

In north India, Laxman, a truck driver, takes great pride in his work. Earlier in the day, he had driven his truck to the Pataudi hub, exchanged trailers and was able to drive back to Jaipur--about 250 kilometres and four to five hours each way. Unlike other truck drivers in India, he had more free time and could go home, rather than stay on the road for days on end. He works for a company called Rivigo that uses digital technologies to create what it calls 'relay as a service' which makes it possible for drivers to relay trailers from hub to hub, allowing them to stay within a certain distance of their home and spend more time with family. In Kerala, Genrobotics, a start-up, has created Bandicoot, a 50-kg spider-like robot designed to shimmy down manholes and extract the waste that clogs sewers. Working wirelessly, it can do in twenty minutes what two or three manual scavengers would do in three to four hours, ensuring safety and efficiency.

In the aftermath of Covid-19 pandemic, the Indian government's digital platform, COWIN, is helping ensure vaccination of the world's largest democracy with maximum efficacy. The platform has now been made open source for all countries to adapt and use. Every day it becomes all too obvious how critical a role these technological innovations will play in the continued emergence of developing countries and the 86 per cent of global consumers who work, shop, play, live and dream like consumers anywhere else in the world.

Backed by comprehensive data and extensive research covering over 150 organizations, Digital Leapfrogs illustrates how these technologies are changing markets and lives throughout the developing world--from its upscale urban neighbourhoods to its downtrodden slums and its far-flung rural farming regions. Understanding the nature and power of these platforms and technologies will reveal critical insights into how they can transform entire economies, open vast new market opportunities and enhance the welfare of billions of people.

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Produktdetails

• Verlag: HarperBusiness
• Seitenzahl: 288
• Erscheinungstermin: 7. April 2022
• Englisch
• ISBN-13: 9789354895708
• Artikelnr.: 63420516

Autorenporträt

Vijay Mahajan holds the John P. Harbin Centennial Chair in Business at the McCombs School of Business, University of Texas at Austin. He is a fellow of the American Marketing Association (AMA) and has received several lifetime achievement awards including the Charles Coolidge Parlin Marketing Research Award for visionary leadership in scientific marketing. In 2006, he received the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur) for his contributions to management research. He served as the dean of the Indian School of Business in Hyderabad from 2002 to 2004. Mahajan is the author of thirteen books including Africa Rising, The 86% Solution, The Arab World Unbound and Rise of Rural Consumers in Developing Countries.