Subject Expert

Digital Marketing : An Overview (eBook, ePUB)

• Format: ePub

Produktbeschreibung

World is going through a digital transformation era and customers are spending most of their time online. Now most of the people started using online for purchasing essentials items due to the pandemic situation. People are spending their time online for various purposes like spending time on social media networks and searching in the internet. It also helps them to take purchasing decisions at a faster pace than before. Hence organization needs to have dynamic strategies to understand the needs of the users and convert them as their potential customers.

Digital marketing is a broader term which also includes the e-marketing concepts. Digital marketing includes strategies which are related to digital media such as internet, social media, e-mail, digital display boards such as billboards, mobile applications, virtual reality, and databases. Digital media content includes audio, video, text and graphics.

Digital marketing analytics plays an important role in the success of digital marketing strategies especially with the use of Machine Learning and Deep Learning models in predicting customer behaviors, purchasing patterns and customer loyalty and retention.

This book starts with the introduction of digital marketing and discusses the different types of digital marketing strategies, its positives and areas of weakness. It also helps the users to develop and evaluate the effects of their digital marketing strategies.

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Produktdetails

• Verlag: SUBJECT EXPERT
• Erscheinungstermin: 31. Juli 2020
• Englisch
• ISBN-13: 9781393798644
• Artikelnr.: 59912807

Autorenporträt

In the era of Artificial Intelligence, information is source of wealth. To make it possible one need to process the raw data which present in the form of text, images, sound and videos and transform it in to useful information. ABMS Academy provides consultancy for business organization to achieve the transformation from data to information. It helps them to achieve profitability, increase efficiency in their processes, solves complex problems, reduced time in decision making.

ABMS also offers courses for the professional and students as trained human resource is very important in the field of analytics. It offers training programs in the field of Statistical Analysis, Predictive Analysis, Data Science, Forecasting, Machine Learning and Deep Learning Models