Dave Chaffey, Pr Smith

Digital Marketing Excellence (eBook, ePUB)

Planning, Optimizing and Integrating Online Marketing

• Format: ePub

Produktbeschreibung

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 676
• Erscheinungstermin: 22. Juli 2022
• Englisch
• ISBN-13: 9781000610949
• Artikelnr.: 64155516

Autorenporträt

Dave Chaffey is a leading digital marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave has lectured in digital marketing at several UK universities. Dave Chaffey is co-founder of SmartInsights.com, an online learning platform providing training on digital marketing strategy to members in over 100 countries worldwide.

PR Smith is an international speaker, consultant and author of six books, including the SOSTAC® Guide to your perfect Digital Marketing Plan. Paul created the SOSTAC® Planning framework, adopted by CIM, universities, blue-chips and start-ups globally, with the new SOSTAC® Certified Planner course now on sostac.org. Paul also founded GreatSportsmanship.org, an NFP edutainment programme inspiring a new generation of global citizens through short stories about kindness, respect and friendship.

Inhaltsangabe

1. Introduction to Digital Marketing 2. Digital Customers 3. Digital Models
4. Content Marketing 5. Create Integrated Campaigns 6. Social Media
Marketing 7. Digital Communications 8. Designing Digital Experiences 9.
Digital Innovation 10. Digital Marketing Plan