Ryan Deiss, Russ Henneberry

Digital Marketing For Dummies (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You'll learn how to identify the digital markets and media that work best for your business--no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer--this book will take you through the whole process! * Learn targeted digital strategies for increasing brand awareness * Determine the best-fit online markets for your unique brand * Access downloadable tools to put ideas into action * Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

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Produktdetails

• Verlag: John Wiley & Sons
• Seitenzahl: 368
• Erscheinungstermin: 27. Juli 2020
• Englisch
• ISBN-13: 9781119660491
• Artikelnr.: 59905574

Autorenporträt

Ryan Deiss is founder and CEO of Idea Incubator and creator of Traffic & Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. Russ Henneberry is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations.

Inhaltsangabe

Introduction 1

Part 1: Getting Started with Digital Marketing 5

Chapter 1: Understanding the Customer Journey 7

Chapter 2: Choosing the Right Marketing Campaign 27

Chapter 3: Crafting Winning Offers 39

Part 2: Using Content to Generate Fans, Followers, and Customers 61

Chapter 4: Pursuing Content Marketing Perfection 63

Chapter 5: Blogging for Business 87

Chapter 6: Taking Stock of 65 Blog Post Ideas 107

Part 3: Generating Website Traffic 135

Chapter 7: Building High-Converting Landing Pages 137

Chapter 8: Capturing Traffic with Search Marketing 155

Chapter 9: Leveraging the Social Web 181

Chapter 10: Tapping into Paid Traffic 213

Chapter 11: Following Up with Email Marketing 237

Part 4: Measuring, Analyzing, and Optimizing Campaigns 263

Chapter 12: Crunching Numbers: Running a Data-Driven Business 265

Chapter 13: Optimizing Your Campaigns for Maximum ROI 287

Part 5: The Part of Tens 301

Chapter 14: The Ten Most Common Digital Marketing Mistakes 303

Chapter 15: Ten Trending Digital Marketing Skills to Add to Your Resume 309

Chapter 16: Ten Essential Tools for Digital Marketing Success 321

Index 337