José Fernandes

Digital Marketing with Drupal (eBook, ePUB)

The ultimate guide to build and deploy a complete digital marketing platform on top of Drupal

• Format: ePub

Produktbeschreibung

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns.
Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services.
By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.

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Produktdetails

• Verlag: Packt Publishing
• Seitenzahl: 316
• Erscheinungstermin: 4. März 2022
• Englisch
• ISBN-13: 9781801075855
• Artikelnr.: 70295915

Autorenporträt

José Fernandes is the founder and CEO of Bloomidea, a Digital Marketing Agency. They've been making digital businesses grow since 2006. His work has received multiple awards and has helped his clients achieve remarkable success. For well over a decade, they've been creating amazing digital experiences with Drupal.He has also been a member of the Drupal community for over 15 years, developing modules, providing assistance, and taking part in various community-related activities.