Boon Kee Lee

Digital Product Management (eBook, ePUB)

Managing Product Development, Launch and Support

• Format: ePub

Produktbeschreibung

Focusing on operational excellence, this book takes readers through the practicalities of product development, market launch, and ongoing product support. Perfect for product managers and professionals looking to refine their skills in execution, cross-functional collaboration, and operational growth.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Erscheinungstermin: 25. April 2025
• Englisch
• ISBN-13: 9781040341353
• Artikelnr.: 73550727

Autorenporträt

Boon Kee Lee is a senior lecturer in the Department of Information Systems and Analytics, School of Computing, National University of Singapore. He has 30 years of consulting experience in product management and software development. His research interest is digital product management and digital ethics.

Inhaltsangabe

Table of Contents
1. Digital Product Management Overview
2. Digital Transformation and Market Dynamics
3. Managing Expectations and Stakeholder Dynamics
4. Lessons from Market Successes and Challenges
5. Product Team Model
6. The Digital Product Manager
7. Digital Product Management Framework
8. Defining a Product Strategy
9. Exploring Market Dynamics
10. Navigating Market Opportunities
11. Building a Business Case
12. Developing a Product Positioning
13. Selecting Pricing and Packaging Strategies
14. Crafting a Go-to-Market Strategy
15. The Art of Product Planning
16. Managing Product Requirements and Lifecycles
17. Bridging Strategy with Execution