Digital Product Management (eBook, PDF)

Frameworks - Tools - Cases
Redaktion: Hoffmann, Sascha

• Format: PDF

Produktbeschreibung

The book describes the various areas of digital product management: from vision

and strategy development, idea generation and evaluation to actual product

development and subsequent performance analysis. The central tasks and touch

points are explained from the perspective of the product manager (product owner).

In addition to agile methods and working models, the authors also cover specific

tools that can be used to manage the development of digital products successfully.

A book for anyone working in product management, software development, business development or marketing and sales, as well as for interested students.

"The role of a product manager is crucial to the successful development of digital

products. This book provides an excellent overview of the most important methods

of modern product management."

Stefan Vosskötter, Founder and Managing Director of digitale-leute.de &

deutschestartups.de

"The authors present a variety of methods and tools in a comprehensive and detailed manner, providing the reader with concrete assistance in mastering the challenges of digital product management."

Cord Grünewald, CPO Kleinanzeigen

From the Content

User-centered Product Visions; Product Strategy; Objectives and Key Results (OKR);

Product Roadmaps; Product Discovery; Validation of Product Ideas; Product Delivery; Growth; Product Changes; A/B Testing in Digital Product Management; Becoming an Outstanding Product Manager; Product Sense; Product Leadership; Alignment; Product Evangelizing and Storytelling; Product Owner and Scrum Master; User Experience; Data Analytics; Product Organizations; Agile Frameworks

About the Editor

Sascha Hömann is Professor of Online Management at Fresenius University of

Applied Sciences. Previously, he was Director Business Development at XING and

Head of Product Management at blau Mobilfunk (blau.de).

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Produktdetails

• Verlag: Springer Fachmedien Wiesbaden
• Seitenzahl: 357
• Erscheinungstermin: 1. September 2024
• Englisch
• ISBN-13: 9783658442767
• Artikelnr.: 71510427

Autorenporträt

Sascha Hoffmann is a professor of online management at Fresenius University of Applied Sciences. Previously, he was Director Business Development at XING and Head of Product Management at blau Mobilfunk (blau.de).   Contributing authors: ·       Tim Adler, Hamburg ·       Markus Andrezak, überproduct GmbH, Potsdam ·       Christian Becker, leanproductable GmbH, Berlin ·       Nikkel Blaase, Orbit Ventures GmbH, Hamburg ·       Dominik Busching, tado, Munich ·       Tobias Freudenreich, freelance product coach & consultant, Hamburg ·       David Gehrke, University of Applied Sciences Nordhausen, Nordhausen ·       Rainer Gibbert, Star Finanz GmbH, Hamburg ·       Lutz Göcke, University of Applied Sciences Nordhausen, Nordhausen ·       Sascha Hoffmann, University of Applied Sciences Fresenius, Hamburg ·       Alexander Hipp, Beyond, London ·       Arne Kittler, facelift, Hamburg ·       Jan Köster, Gruner + Jahr, Hamburg ·       Jan Martens, Lotto24 AG, Hamburg ·       Florian Meyer, Gruner + Jahr, Hamburg ·       Inken Petersen, Hamburg ·       Patrick Roelofs, Aroundhome, Berlin ·       Stefan Roock, it-agile GmbH, Hamburg ·       Robert Schulke, Freiburg ·       Michael Schultheiß, McKinsey & Co, Kiel ·       Cansel Sörgens, Cologne ·       Philip Steen, Norderstedt ·       Anna Wicher, MissionMe, Hamburg ·       Petra Wille, Strong Product People, Hamburg

Inhaltsangabe

User-centric product visions.- Product strategy.- Objectives and key results (OKR).- Product roadmaps.- Product discovery.- Validation of product ideas.- Product delivery.- Growth.- Product changes.- A/B testing in digital product management.- Becoming an outstanding product manager.- Product sense.- Product leadership.- Alignment.- Product evangelizing and storytelling.- Product owner and scrum master.- User experience.- Data analytics.- Product organizations.- Agile frameworks.