Digital Sensory Science (eBook, ePUB)

Applications in New Product Development
Redaktion: Lawlor, J. Ben; Labbe, David; A. McEwan, Jean

• Format: ePub

Produktbeschreibung

Digital Sensory Science: Applications in New Product Development provides a comprehensive overview of digital sensory science, an area that has broadly been defined as the use of technology to capture or model human sensory perception. This book provides methods on how to best recruit and train sensory panels, suggestions for data capture and data analysis, an overview of sensory science instruments, and information on the use and relevance of virtual and augmented reality to capture sensory perception.

This book offers practical guidance to researchers in and practitioners of sensory and consumer science alike.

? Explores how technologies create further opportunities around the use of sensory panels, instrumentation and flavor, biometrics and implicit measures, immersion and context, and communication of sensory findings ? Presents these opportunities with case studies ? Provides guidance for both researchers and practitioners of sensory science in a digital age

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Produktdetails

• Verlag: Elsevier Science & Techn.
• Seitenzahl: 316
• Erscheinungstermin: 26. Juli 2023
• Englisch
• ISBN-13: 9780323952262
• Artikelnr.: 68492524

Inhaltsangabe

1. Introduction 2. The emergence of digital technologies and their impact
on sensory science 3. The arrival of digitization in sensory research and
its further development in the use of artificial intelligence 4. Digital
Toolbox- Ways of Increasing Efficiency in a Descriptive Panel 5.
"Hybridization" of Physical and Virtual Environments in sensory design 6.
Journey from a sensory box to a world of experience 7. Using digital tools
to investigate and understand individual differences in flavour perception
8. Sensory Self Service - Digitalisation of Sensory Central Location
Testing 9. Predicting sensory properties from chemical profiles, the
ultimate flavour puzzle: a tale of interactions, receptors, mathematics and
artificial intelligence 10. Electronic noses and tongues: Current trends
and future needs 11. Leveraging Neuro-Behavioral Tools to Enhance Sensory
Research 12. Emerging biometric methodologies for human behavior
measurement in applied sensory and consumer science 13. Next generation
sensory and consumer science data collection tools using digital
technologies 14. What do implicit measures in sensory and consumer science
add, except cost and complexity? 15. Using virtual reality as a
context-enhancing technology in sensory science 16. Multisensory immersive
rooms: A mixed reality solution to overcome the limits of contexts studies
17. Voice-Activated Technology in Sensory and Consumer Research: A New
Frontier 18. Shining through the smog: How to tell powerful, purposeful
stories about sensory science in a world of digital overload