Neal Schaffer

Digital Threads (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing is your ultimate guide to mastering the world of digital marketing. Whether you're a small business owner, entrepreneur, or marketer, this book is packed with actionable strategies to help you navigate today's digital-first landscape.

In Digital Threads, bestselling author, Fractional CMO, and keynote speaker Neal Schaffer distills over a decade of experience into a clear, step-by-step guide. Schaffer has consulted with businesses of all sizes, and now he shares his proven strategies to help you achieve measurable successwithout the need for massive budgets or complex tools.

Designed for anyone who wants to build a solid online presence and grow their business, Digital Threads will show you how to:

• Leverage Big-Brand Strategies on a Small-Business Budget: Learn how to apply the same digital marketing techniques that the biggest brands usewithout breaking the bank. Neal walks you through strategies that are practical and scalable, making them accessible for any size business.
• Create an Omnipresent Digital Footprint: Master the art of repurposing content to create a robust and consistent online presence across multiple platforms. Whether it's social media, email marketing, or blog content, Digital Threads teaches you how to make your content work harder for you.
• Harness the Power of AI: Stay ahead of the curve by integrating AI-driven tools to streamline operations, boost marketing efficiency, and optimize content. Schaffer explains how to incorporate AI tools in a way that enhances your marketing effortswithout overwhelming you with technical jargon.
• Maximize SEO and Lead Generation: Build a solid foundation with effective search engine optimization (SEO) strategies that drive traffic and boost visibility. Learn how to create lead magnets and develop a lead generation strategy that converts prospects into loyal customers.
• Master Social Media and Influencer Marketing: Create platform-authentic content for social media, use influencer marketing to amplify your reach, and tap into the power of user-generated content to build brand loyalty and engagement.
• Scale Your Marketing with Automation: Discover how to automate your marketing efforts using tools that help you save time while maintaining a personal connection with your audience. Neal outlines how to use marketing automation to optimize communication pathways and drive consistent growth.

Packed with real-world examples, Digital Threads offers insights that are grounded in practical application. Neal Schaffer's marketing frameworks will empower you to navigate the digital landscape with confidence.

By the end of Digital Threads, you will have the tools, knowledge, and confidence to:

• Build a solid online presence that drives measurable results
• Increase your visibility and engagement across social media and digital platforms
• Use AI tools to enhance your marketing efforts and improve efficiency
• Grow your business sustainably by repurposing content and leveraging automation

With endorsements from industry leaders such as Michael Stelzner, Brian Solis, and Ann Handley, Digital Threads is a game-changing playbook for small businesses and entrepreneurs in today's digital-first world.

If you're ready to stop guessing and start growing, Digital Threads is your roadmap to success. Grab your copy today and start weaving your way to a brighter future in digital marketing.

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Produktdetails

• Verlag: PDCA Social
• Erscheinungstermin: 1. Oktober 2024
• Englisch
• ISBN-13: 9798990612730
• Artikelnr.: 72394379

Autorenporträt

Neal Schaffer is a renowned digital marketing consultant, Fractional CMO, and university educator with over a decade of experience helping businesses and entrepreneurs harness the power of digital marketing. He is the author of five influential books, including "Maximize Your Social" and "The Age of Influence," which have been widely recognized for their practical insights and strategic guidance.Neal's expertise spans social media, influencer marketing, content strategy, and the latest digital marketing technologies. As a sought-after speaker, he has captivated audiences on hundreds of stages across four continents and in more than a dozen countries, sharing his knowledge and passion for digital marketing. His engaging and informative presentations have earned him a reputation as a trusted voice in the industry.In addition to his consulting work, Neal teaches influencer marketing and personal branding at UCLA Extension and social media marketing at Rutgers Business School. His academic background and real-world experience provide a unique perspective that bridges the gap between theory and practice. Neal's ability to demystify complex digital marketing concepts and present them in an accessible, actionable way has made him a go-to resource for businesses of all sizes.Neal is also the host of the popular podcast "Your Digital Marketing Coach," where he shares tips, strategies, and insights on all things digital marketing. Through his podcast, blog, and YouTube channel, Neal reaches a global audience of marketers, entrepreneurs, and business owners, empowering them to navigate the ever-evolving digital landscape with confidence and success.His latest book, "Digital Threads," continues this mission by offering a comprehensive guide to digital marketing for small businesses and entrepreneurs. Drawing on his extensive experience as a Fractional CMO and educator, Neal provides actionable advice and practical strategies to help readers build and grow their brands in a digital-first economy.Whether you're just starting out or looking to enhance your current strategies, Neal Schaffer's expertise and proven track record make him a trusted authority in the field of digital marketing.