Digital Transformation in Business and Society (eBook, PDF)

Theory and Cases
Redaktion: George, Babu; Paul, Justin

• Format: PDF

Produktbeschreibung

The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.

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Produktdetails

• Verlag: Springer Nature Switzerland
• Seitenzahl: 300
• Erscheinungstermin: 4. Oktober 2019
• Englisch
• ISBN-13: 9783030082772
• Artikelnr.: 57892138

Autorenporträt

Babu George is Associate Professor of Management at Fort Hays State University, USA. Justin Paul is Professor at Graduate School of Business, University of Puerto Rico, & Rollins College-Florida, USA

Inhaltsangabe

Chapter 1 - Human Flourishing in Smart Cities

Chapter 2 - The Dark Side of Big Data: Personal Privacy, Data Security and Price Discrimination

Chapter 3 - Business Implications of the Fourth Industrial Revolution

Chapter 4 - Data Analytics and Predictive Analytics: How Technology Fit in the Equation

Chapter 5 - A Review of Biases in Analytics

Chapter 6 - Artificial Intelligence and Robotics Technology in the Hospitality Industry: Current Applications and Future Trends

Chapter 7 - Knowledge Work in the Defense Sector with Special Focus on Defense Contract Workers in the BRIC Nations

Chapter 8 - Digital Finance for Financial Inclusion and Inclusive Growth

Chapter 9 - Effective Engagement of Digital Natives in the Ever-Transforming Digital World

Chapter 10 - Ethical Issues Associated with the Digital Transformation of Businesses and Society

Chapter 11 - The Making of Data Driven Sustainable Smart City Communities in Holiday Destinations

Chapter 12 - Reimaging Gov 2.0: How Technologies Change Governance

Chapter 13 - On How Big Data Revolutionizes Knowledge Management

Chapter 14 - Social Media Technologies and Export Marketing

Chapter 15 - Risk Management in the Digital Era: The Case of Nigerian Banks

Chapter 16 - Use of Cybernetics in Modeling Transformations in Data Driven Societies

Chapter 17 - Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation

Chapter 18 - Understanding Consumer Behavior in Technology Mediated Spaces

Chapter 19 - Digital Technology to Enhance Project Leadership Practice: The Case of Civil Construction

Chapter 20 - An Evaluation of the National Open Government Data (OGD) Portal of the United Arab Emirates

Chapter 21 - Robotics, Artificial Intelligence, and the Evolving Nature of Work

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1. Introduction.- 2. Human Flourishing in Smart Cities.- 3. On How Big Data Revolutionizes Knowledge Management.- 4. Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation.- 5. Social Media Technologies and Export Marketing.- 6. Data Analytics and Predictive Analytics: How Technology Fits into the Equation.- 7. Effective Engagement of Digital Natives in the Ever-Transforming Digital World.- 8. Robotics, Artificial Intelligence, and the Evolving Nature of Work.- 9. The Dark Side of Big Data: Personal Privacy, Data Security and Price Discrimination.- 10. Digital Finance for Financial inclusion and Inclusive Growth.- 11. Understanding Consumer Behavior in Technology Mediated Spaces.- 12. An Evaluation of the National Open Government Data (OGD) Portal of the United Arab Emirates.- 13. Artificial Intelligence and Robotics Technology in the Hospitality Industry: Current Applications and Future Trends.- 14. Risk Management in the Digital Era: The Case of Nigerian Banks.- 15. Digital Technology to Enhance Project Leadership Practice: The Case of Civil Construction.- 16. The Making of Data Driven Sustainable Smart City Communities in Holiday Destinations.

Rezensionen

"In essence, the anthology is thought provoking, well-researched, informative and good read. It is a must reading for those students, teachers, scholars and practitioners who are interested in the areas of business studies, management and social sciences in Asia; and, indeed, given the topics highlighted throughout this book, students, teachers, scholars and practitioners worldwide." (Saleh Shahriar, Asia Pacific Business Review, March 6, 2020)