Digital Virtual Consumption (eBook, ePUB)

Redaktion: Molesworth, Mike; Denegri Knott, Janice

• Format: ePub

Produktbeschreibung

Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. Analyses of consumption in the digital virtual realm are however limited. This collection brings together experienced researchers from the fields of consumer research, digital games, and virtual worlds to provide conceptual and empirical work that helps us understand these new and significant consumer activities. The chapters in this volume take stock of the emergence and likely importance of digital virtual consumption for consumer culture, including a review of both new and existing conceptual and methodological tools as well as a resource of key examples and analyses of practices.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 244
• Erscheinungstermin: 7. Mai 2013
• Englisch
• ISBN-13: 9781136292835
• Artikelnr.: 38403818

Autorenporträt

Janice Denegri-Knott is Lecturer of Consumer Culture and Behaviour at the Bournemouth Media School, Bournemouth University, UK. Since 2001 she has been researching and publishing in the areas of digital virtual consumption and consumer/marketing research. Her research interests span from conceptualising and documenting digital virtual consumption and its practices, the emergence of media technology, the socio-historic patterning of consumption and more generally the subject of power in consumer and marketing research. Mike Molesworth is a Senior Lecturer at Bournemouth Media School, Bournemouth University, UK where he teaches and researches online culture, behaviour and consumer culture. He has published papers in international journals on topics relating to both consumer culture and videogames, and is co-editor with Richard Scullion and Lizzie Nixon of The Marketisation of Higher Education and the Student as Consumer (Routledge, 2010).

Inhaltsangabe

1. Introduction to Digital Virtual Consumption Janice Denegri-Knott and
Mike Molesworth Part 1: Contexts and Perspectives 2. A History of the
Digitalization of Consumer Culture Vili Lehdonvirta 3. Young American
Consumers and New Technologies Alladi Venkatesh and Nivein Behairy 4. True
Values of False Objects: Virtual Commodities in Games David Myers 5. First
Person Shoppers: Consumer Ways of Seeing in Videogames Mike Molesworth 6.
Transforming Digital Virtual Goods into Meaningful Possessions Janice
Denegri-Knott, Rebecca Watkins and Joseph Wood 7. Reflections in Spacetime:
Reconsidering Kozinets (1999) Twelve Years Later Rob Kozinets 8. What
Happens to Materiality in Digital Virtual Consumption? Paolo Magaudda Part
2: Places and Practices 9. Online Investing as Digital Virtual Consumption:
The Production of the Neoliberal Subject Detlev Zwick 10. Playing the
Market and Sharing the Loot: Consumption Limits in a Virtual World Sandy
Ross 11. Taking One - or Three - For the Team: Consumerism as Gameplay in
Woot.com Melinda Jacobs 12. Creating Virtual Selves in Second Life Handan
Vicdan and Ebru Ulusoy 13. Consumption Without Currency: The Role of the
Virtual Gift Economy in Second Life Jennifer Martin 14. Eve Online as
Meaningful Virtual World Pétur Jóhannes Óskarsson 15. Conclusions:
Trajectories of Digital Virtual Consumption Mike Molesworth and Janice
Denegri-Knott. List of Contributors. Notes. Index