Lin Grensing-Pophal

Direct Mail in the Digital Age (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Direct mail allows you to target individual customers and has been in existence for many years. With the advent of the Internet and email marketing, has direct mail lost its touch? How do you ensure the success of your existing direct mail campaigns? How do you make sure your direct mail campaigns work in harmony with other marketing, such as email? Will customers feel that direct mail is more or less targeted and/or personalized now that almost everything is digital? This book will speak about the pros and cons of direct mail versus other methods available today and explain how to figure out how to best use it to your business's advantage.

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Produktdetails

• Verlag: Self-Counsel Press
• Seitenzahl: 168
• Erscheinungstermin: 1. Oktober 2012
• Englisch
• ISBN-13: 9781770409200
• Artikelnr.: 48162132

Autorenporträt

Self-Counsel Press is the premier source for self-help law books and books for small business. All of our legal titles are written by lawyers who practise in the field they are writing about. Our business books are written by experts on the topic. People who have "been there, done that" in the businesses they write about, and know how to clearly and simply describe what they have learned. We are proud to have been the pioneer publisher of self-help law titles in North America when we launched our first Divorce Guide in 1971.