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"The author acknowledges the ambition of the task as 'there is no easy way to perform social critique' (p. 195). The book does not shy from difficulty ... . The tone islively, personal (with the regular use of first and second personal pronouns) and the reader is regularly challenged ... . The reader thus feels involved in the questioning and probing of key texts and methodologies in the search for better and more time-relevantways to be critical." (Christine Penman, Language and Intercultural Communication, Vol. 18 (06), 2018)