Discourses, Modes, Media and Meaning in an Era of Pandemic (eBook, PDF)

A Multimodal Discourse Analysis Approach
Redaktion: Tan, Sabine; K. L. E, Marissa

• Format: PDF

Produktbeschreibung

Using a multimodal discourse analysis approach, this dynamic collection examines various discourses, modes and media in circulation during the early stages of the COVID-19 pandemic, and how these have impacted our daily lives in terms of the various meanings they express.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 292
• Erscheinungstermin: 30. September 2022
• Englisch
• ISBN-13: 9781000772371
• Artikelnr.: 65847984

Autorenporträt

Sabine Tan was until recently a Senior Research Fellow at Curtin University, Australia. She has a background in critical multimodal discourse analysis, social semiotics, and visual communication. She has applied multidisciplinary perspectives for the analysis of institutional discourses involving traditional and new media, and worked on interdisciplinary projects involving the development of interactive software for the multimodal analysis of images, videos and 360-degree videos for research and educational purposes. Marissa K. L. E is currently a Lecturer at the Centre for English Language Communication (CELC) at the National University of Singapore (NUS), Singapore. Her research interests include systemic functional linguistics, critical multimodal discourse analysis and conceptual metaphor theory. She has published and presented in the areas of social semiotics, multimodal discourse analysis, multiliteracies and the use of multimodality for educational purposes.

Inhaltsangabe

Table of contents
List of figures
List of tables
List of contributors
Introduction
1. Discourses, modes, media and meaning in an era of pandemic: A multimodal
discourse analysis approach
Sabine Tan and Marissa K. L. E
Part I. Use of semiotic modes/resources in COVID-19 discourses
2. 'Stay at home': Speech acts in Arab political cartoons on COVID-19
pandemic
Ahmed Abdel-Raheem
3. Communication as 'Graphic Medicine': A multimodal social semiotic
approach
Marissa K. L. E and Sabine Tan
Part II. Use of media/media technologies in COVID-19 discourses
4. Design considerations for digital learning during the COVID-19 pandemic:
Losses and gains
Fei Victor Lim and Weimin Toh
5. Phraseology and imagery in UK public health agency COVID-19 tweets
David Oakey, Christian Jones and Kay L. O'Halloran
Part III. Communicative functions/strategies of COVID-19 discourses
6. Australian universities engaging international students during the
COVID-19 pandemic: A study of multimodal public communications with
students
Zuocheng Zhang, Toni Dobinson and Wei Wang
7. "We are in this together": Cultural branding and affective activations
in a pandemic context
Carl Jon Way Ng
8. Defamiliarise to engage the public: A multimodal study of a science
video about COVID-19 on Chinese social media
Zhang Yiqiong, Tan Rongle, Marissa K. L. E and Sabine Tan
9. Beyond Reporting: The communicative functions of social media news
during the COVID-19 Pandemic
Yuanzheng Wu and Dezheng (William) Feng
10. Exploring strategies of multimodal crisis and risk communication in the
business and economic discourses of global pandemic news
Carmen Daniela Maier and Silvia Ravazzani
Part IV. Wider communicative meanings/purposes of COVID-19 discourses
11. "Stay Alert, Control the Virus, Make Memes": A multimodal discourse
analysis of UK internet memes during the COVID-19 pandemic
Avery Anapol
12. Everyday acts of social-semiotic inquiry: Insights into emerging
practices from the research collective PanMeMic
Elisabetta Adami and Emilia Djonov
Index