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Literature Review from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Vaasa (BWL), language: English, abstract: This work reviews the paper of Anne-Wil Harzing (2002): Acquisitions versus Greenfield Investments: International Strategy and Management of Entry Modes In: Strategic Management Journal, Vol. 23, No.3, pp.211-227