Joseph B. Pine, Don Peppers, Martha Rogers

Do You Want to Keep Your Customers Forever? (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

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Produktdetails

• Verlag: Harvard Business Review Press
• Seitenzahl: 96
• Erscheinungstermin: 1. März 2010
• Englisch
• ISBN-13: 9781633691421
• Artikelnr.: 43706132

Autorenporträt

Pine, Joseph B.; Peppers, Don; Rogers, Martha