Matt Hills

Doctor Who: The Unfolding Event - Marketing, Merchandising and Mediatizing a Brand Anniversary (eBook, PDF)

• Format: PDF

Produktbeschreibung

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

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Produktdetails

• Verlag: Palgrave Macmillan UK
• Seitenzahl: 146
• Erscheinungstermin: 22. Juli 2015
• Englisch
• ISBN-13: 9781137463326
• Artikelnr.: 45972567

Autorenporträt

Matt Hills is Professor of Film and TV Studies at Aberystwyth University. He is the author of five previous books, including Fan Cultures (2002), Triumph of a Time Lord (I.B. Tauris, 2010) and forthcoming from I.B. Tauris, Torchwood. Matt Hills is a regular reviewer for doctorwhonews.net, and has published widely on Doctor Who and media fandom.

Inhaltsangabe

Introduction: Media Anniversaries - Brand, Paratext, Event... and the Hype of the Doctor
1. Marketing the 50th Anniversary - Brand Management and the Cultural Value of the Doctor
2. Merchandising the 50th Anniversary - Public Service Consumption in the Name of the Doctor
3. Mediatizing the 50th Anniversary - Cinematic Liveness and the 'Developing Art' of the Doctor

Rezensionen

"Hills delivers the goods again, with a superb, focused examination of Who that expands and energizes discussion of texts, paratexts, media events, marketing, merchandising, and media temporality. Doctor Who: The Unfolding Event is wonderfully nuanced, thoughtfully composed, and offers as much to those who don't know the Doctor as to those who do." - Jonathan Gray, author of Show Sold Separately: Promos, Spoilers, and Other Media Paratexts