Yoram Wind, Colin Crook

Does It Feel Right? Develop the Intuition to Act Quickly (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by Yoram (Jerry) Wind and Colin Crook with Robert E. Gunther. Available in print and digital formats.

Learn how to hone your intuition so you can rely on it more confidently.

Your intuition is crucial to making real-world decisions. But it is very difficult to explain, and it can also be wrong, if it is based on a model that is out of sync with the current world. What is intuition? How does it help us make sense and act quickly? How can you improve it and keep it relevant?

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Produktdetails

• Verlag: Pearson ITP
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 29. September 2010
• Englisch
• ISBN-13: 9780132609968
• Artikelnr.: 37821548

Autorenporträt

Yoram (Jerry) Wind is The Lauder Professor and Professor of Marketing and Founding Director of the Wharton Fellows in e-Business Program, designed to help top executives transform their organizations in response to transformational technologies. He is also Founder and Director of the SEI Center for Advanced Studies in Management, The Wharton School's think tank. One of the world's most cited marketing authors, his books include Driving Change. Wind has advised many Fortune 500 firms and non-U.S. multinationals in financial services, pharmaceuticals, information, and consumer packaged goods and has advised or directed many entrepreneurial ventures. Colin Crook is senior fellow of The Wharton School of the University of Pennsylvania, Advisory Board, member of Rein Capital, and editorial board member of the journal Emergence. He has served on numerous National Academy committees and advisory groups, is a Fellow of the Royal Academy of Engineering (UK), and served as Chief Technology Officer for Citicorp. Robert E. Gunther is coauthor or collaborator on more than 20 books that have been translated into more than a dozen languages. He has appeared on CNBC's Power Lunch, NPR's Morning Edition, and numerous local and national radio and television programs.