Giles Chance

Doing Business in China (eBook, PDF)

• Format: PDF

Produktbeschreibung

Extensively revised, the 5th edition of this successful textbook offers a practical framework for approaching and carrying out business in China.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 204
• Erscheinungstermin: 20. Dezember 2022
• Englisch
• ISBN-13: 9781000803556
• Artikelnr.: 65997174

Autorenporträt

Giles Chance is a former professor of the Tuck School of Business at Dartmouth College, USA, 2011-19, and at the Guanghua School of Management at Peking University, China, 2009-15. He is the author of China and the Credit Crisis: the Emergence of a New World Order (2010).

Inhaltsangabe

Introduction 1. Business in China: If, When, How, Where? 2. "Through a
glass darkly": China from a Western Perspective 3. The Furniture of the
Mind 4. Relationships and Regulations 5. Business and the Law 6. Creating
Harmony: Establishing Businesses in China 7. Reaching the Chinese Consumer
8. The Marketing Process 9. Some Key Management Issues in China 10. Adding
It All Up Afterword

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Introduction 1. Business in China: If, When, How, Where? 2. "Through a glass darkly": China from a Western Perspective 3. The Furniture of the Mind 4. Relationships and Regulations 5. Business and the Law 6. Creating Harmony: Establishing Businesses in China 7. Reaching the Chinese Consumer 8. The Marketing Process 9. Some Key Management Issues in China 10. Adding It All Up Afterword