- Provocative: The book offers a provocative challenge to the widely accepted idea of "being true to yourself."
- Wide appeal: The topic of authenticity resonates broadly, as it's an issue we all grapple with in our personal and professional lives. The book's insights will likely resonate with a wide audience.
- Work-focused: Tomas devotes significant attention to how authenticity plays out in the workplace, including dedicated chapters on leadership and diversity/inclusion. The book demonstrates how authenticity and work performance are deeply intertwined.
- Evidence-based: The book's provocative arguments are grounded in decades of psychological research, giving it a strong foundation of empirical evidence to support its contrarian viewpoint.
Audience: Self-help aficionados and leaders.
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