Daniel H.

Drive: The Surprising Truth About What Motivates Us (eBook, ePUB)

Übersetzer: Trifonov, I.

• Format: ePub

Produktbeschreibung

This is a book about motivation. About what actually motivates people to outstanding results. You might be thinking, well, of course it's money. Much money. After all, people work for money, and the practice of "do A and I'll give you B" has become almost a management classic. It is amazing to hear that this is fundamentally wrong! In his provocative bestseller, Daniel Pink convincingly proves that in the information age, the behavioral motivation system, based only on reward for achieving results, has become not only useless, but in some cases directly harms both employees and the company. But how, then, to motivate staff to achieve goals and beat competitors? It is necessary to emphasize the natural desire of each person for excellence, mastery and independence and hire only those people who have strong intrinsic motivation. This is not as difficult as it might seem, and in the book you will find simple and understandable tools for building a new motivation system.

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Produktdetails

• Verlag: Alpina Publisher
• Seitenzahl: 274
• Erscheinungstermin: 3. Mai 2023
• Russisch
• ISBN-13: 9785961428476
• Artikelnr.: 67887326