Beginning with an introduction to the key players and technical specifications, it progresses to examining the formation of competing industry alliances, such as the DVD Forum and the DVD+RW Alliance. It analyzes the strategic decisions made during the DVD format war, including licensing agreements and marketing campaigns, and concludes by assessing the long-term impact of the format war on subsequent technologies. Readers will gain insights into how standards are set in technology industries and the forces that drive technological innovation.
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