Andrej Parabellum, Evgenij Kolotilov

Dvuhshagovye prodazhi: PraktiCheskie rekomendacii (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Sales, the organization of the sales system is the basis of the business. Every year it becomes more and more difficult to ensure sales growth or even maintain them at the current level. The competition is growing, the economic situation is becoming more complicated, the audience is jaded and more and more choosy. Yes, there are a lot of methods for promoting products and services, but most of them are either outdated or do not work in Russia. The book by Andrey Parabellum and Evgeny Kolotilov, leading Russian sales experts, provides a specific and clear methodology that allows you to increase sales in almost any business. The technique of "two-step sales" allows you to effectively attract the target audience and reliably retain it. The authors focus on practical recommendations: how to work with the product matrix, introducing locomotive, beacon and status products, how to interest the client, how to increase online sales. The book is addressed to company executives, sales managers and anyone interested in the mechanisms for promoting goods and services on the Russian market.

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Produktdetails

• Verlag: Alpina Publisher
• Seitenzahl: 160
• Erscheinungstermin: 3. Mai 2023
• Russisch
• ISBN-13: 9785961437454
• Artikelnr.: 67888797