Dynamics of International Business: Asia-Pacific Business Cases (eBook, ePUB)

Redaktion: Ramburuth, Prem

• Format: ePub

Produktbeschreibung

Dynamics of International Business: Asia-Pacific Business Cases brings the challenges and complexities of the contemporary international business environment into the classroom. These authentic case studies, based on recent research and events, enable students to engage with the economic, social, political and intercultural factors that impact on international business and understand how these factors are addressed in the real world. Designed to facilitate a problem-based learning approach, the cases in this book: * draw on a diverse range of businesses and industries - from seafood to video games to renewable energy * illustrate fundamental themes and concerns within global business, including ethics, sustainability, emerging markets and cultural and legal differences * span many countries across the Asia-Pacific region * include discussion questions that encourage students to apply international business theory in the context of realistic scenarios * include references and suggestions for further reading. Extra resources for instructors, including case synopses and learning objectives, are available on the companion website at www.cambridge.edu.au/academic/internationalbusiness.

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Produktdetails

• Verlag: Cambridge University Press
• Erscheinungstermin: 8. Juli 2013
• Englisch
• ISBN-13: 9781107289987
• Artikelnr.: 40006437

Inhaltsangabe

Part I. The Environment of International Business: 1. AWB and the Iraqi
oil-for-food scandal: just a cost of doing business? Peter K. Ross; 2.
Walking the blurry line in China: negotiating deals and staying out of jail
Cheryl Rivers; 3. The feasibility of solar energy in el Junco Julie Rowney
and Alejandro Cisneros; 4. Colombian coffee: issues of sustainability?
Christina Stringer and Adriana Roldán-Pérez; 5. Preserving paradise:
Shell's sustainable development programs in the Philippines Raymund B.
Habaradas; Part II. Strategy and Entrepreneurship in International
Business: 6. Dewak: the positioning and growth of a born global software
firm from a developing country Sascha Fuerst; 7. Qingdao Applied Chemistry
Company (Kingking): pivoting into a new global strategy Henry T. Tsuei and
Manuel Serapio; 8. Bangkok Dusit Medical Services Public Company Limited:
healthy international expansion Pachsiry Chompukum and Chintana
Bunbongkarn; 9. The growth and internationalisation of Geely ¿ the Chinese
car manufacturer Cindy Qin, Prem Ramburuth and Yue Wang; 10. Parking
Creators International Massoud Saghafi; 11. Tasty Southern Seeds Jessica
Smart and Andre M. Everett; 12. Introducing innovations in education: the
Ateneo Graduate School of Business Asuncion Sebastian; Part III. Managing
People in International Business: 13. John Parker's expatriate experiences
in China Cindy Qin and Prem Ramburuth; 14. Dilemmas in working across
cultures: Arun in a conundrum Amanda Budde-Sung; 15. Working in Chinese
firms Haina Zhang and Andre M. Everett; 16. Losing touch with the context:
the story of Ravinaki Resort in Fiji Sally Anne Gaunt and Dan V. Caprar;
17. Foxconn: the complexity of quality control in a Chinese context
Shih-wei Hsu, Maris Farquharson and Anders Örtenblad; 18. Quality through
culture: organisational development at New American Ice Cream Diana Ruwhiu
and Graham Elkin; Part IV. Operation in International Markets: 19. Learning
from experience: purchasing industrial machinery from China Sergio
Biggemann and Andre M. Everett; 20. Country of origin labelling and the New
Zealand seafood industry Glenn Simmons, Christina Stringer and Eugene Rees;
21. Ubisoft: competing in the global video gaming industry Eliseo A.
Aurellado; 22. Taobao vs. eBay: the fight between a local nobody and a
global giant Zhu Hang, Chai Wenjing, Su Xing and Wu Ziwei; 23. The
internationalisation of COSCO and its investment in New Zealand Yan Shi,
Christina Stringer and Gloria Lan Ge; 24. Developing education exchanges
between China and the West: the case of Bricknowledge and Mericia William
X. Wei, Kimberley Howard and Evan Goodwin.