Peter Eckersley, Lisa Harris, Paul Jackson

e-Business Fundamentals (eBook, PDF)

• Format: PDF

Produktbeschreibung

A broad overview of key e-Business issues from both managerial and technical perspectives, introducing issues of marketing, human resource management, ethics, operations management, law, the e-Business environment, website design and computing.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 288
• Erscheinungstermin: 29. Mai 2003
• Englisch
• ISBN-13: 9781134520350
• Artikelnr.: 42981590

Autorenporträt

Paul Jackson is e-Government Forum Manager for the Institute of Public Finance.
Lisa Harris is Lecturer in e-Business at Brunel University.
Peter Eckersley is an e-Government Research Officer for the Institute of Public Finance.

Inhaltsangabe

1. Introduction 2. The Business Environment for e
Commerce 3. e
Commerce Technology 4. Organisational Considerations for e
Business 5. Using Marketing Databases in e
Business 6. The Ethics Environment for e
Business 7. e
Business and the Law 8. e
Commerce: A Global Overview 9. e
Government