Leslie Budd, Lisa Harris

e-Economy (eBook, PDF)

Rhetoric or Business Reality?

• Format: PDF

Produktbeschreibung

As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism or even skepticism about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of looking forward to new, more realistic possibilities. Using a business and socio-economic framework, this book investigates a range of challenges for restructuring the e-economy. Rigorous yet retaining the accessible format which distinguishes all the volumes in this series, this book provides a thorough critique of the prospects facing businesses in the new economy and will be of interest to anyone studying e-business/commerce.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 248
• Erscheinungstermin: 30. September 2004
• Englisch
• ISBN-13: 9781134300556
• Artikelnr.: 42976188

Autorenporträt

Lisa Harris is a Chartered Marketer and Lecturer in Marketing at Brunel University. She is founder of the university's e-commerce research group and is Course Director for the BSc in e-commerce. She is the author of Marketing the e-Business (Routledge 2002) and co-editor of the Routledge e-business series.

Leslie Budd is a Lecturer at the Open University Business School where he teaches in Accounting & Finance and Non-profit management.

Inhaltsangabe

1. Death of the 'New'? Re-Materialising the Economy 2. Entrepreneurial
Chaos, Entrepreneurial Order and the Dotcom Bubble 3. Social Shaping of
Government: What Can be Learned from the Adoption of Mobile-Mediated
Communications? 4. e-Leadership: Challenges of New Governance Models 5.
e-Management and Workforce Diversity 6. ICT and Institutional Change at the
British Library 7. Coerced Evolution:A Study of the Integration of
e-Mediated Learning into a Traditional University 8. e-Government: From
Utopian Rhetoric to Practical Realism 9. e-Retail: Paradoxes for Suppliers
and Consumers and 10. e-Business Processes: Information and Operations for
Competitive Advantage 11. Building Trust in Stakeholder Relationships: Are
Call Centres Sweat Shops or Massage Parlours?