Cor Molenaar

e-Marketing (eBook, ePUB)

Applications of Information Technology and the Internet within Marketing

• Format: ePub

Produktbeschreibung

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work.

In this brand new textbook, supplemented by practical examples throughout, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 256
• Erscheinungstermin: 3. Juli 2013
• Englisch
• ISBN-13: 9781136649240
• Artikelnr.: 38271472

Autorenporträt

Cor Molenaar is Professor of e-Marketing and Distance Selling at Rotterdam School of Management (Erasmus University, The Netherlands) and is the founder and director of eXQuo Consultancy