Stephen Dann, Susan Dann

E-Marketing (eBook, PDF)

Theory and Application

• Format: PDF

Produktbeschreibung

Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

Produktdetails

• Verlag: Bloomsbury UK eBooks
• Seitenzahl: 420
• Erscheinungstermin: 16. September 2017
• Englisch
• ISBN-13: 9780230364738
• Artikelnr.: 47860113

Autorenporträt

STEPHEN DANN is Senior Lecturer in Marketing at the Australian National University College of Business& Economics, Canberra, Australia.