Roland T. Rust, P. K. Kannan

E-Service: New Directions in Theory and Practice (eBook, PDF)

New Directions in Theory and Practice

• Format: PDF

Produktbeschreibung

This text provides a collection of different perspectives on "e-Service" and a unified framework to understand it. It focuses on: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 320
• Erscheinungstermin: 16. September 2016
• Englisch
• ISBN-13: 9781315291284
• Artikelnr.: 49364561

Autorenporträt

Roland T. Rust, P.K. Kannan

Inhaltsangabe

1: The Era of e-Service
I: The Customer-Technology Interface
2: Techno-Ready Marketing of e-Services
3: Self-Service Technologies
4: Robots and Gunslingers
5: "In Web We Trust"
6: e-Service Environment
II: Business Opportunities and Strategies
7: Smart Versus Dumb Service Strategies
8: Real-Time Marketing in e-Services
9: A Survey of Recommendation Systems in Electronic Commerce
10: The Wireless Rules for e-Service
III: Public-Sector Opportunities
11: e-Learning
12: The Customer-Centric Digital Department
13: Performance Metrics and Successful e-Government Services