e-Shock 2000 (eBook, PDF)

The electronic shopping revolution: strategies for retailers and manufacturers

• Format: PDF

Produktbeschreibung

e-Shock was a landmark book that analysed the impact of the electronic shopping revolution on major retailers and manufacturers and the strategic options available for the future. It had a strong and widespread impact upon companies and provided a timetable and roadmap for survival. In this revised and updated e-Shock 2000 the author takes account of recent developments, including digital television, and includes interviews with some of the leading players in electronic shopping; Dixons, Amazon.com, Microsoft Web TV and British Interactive Broadcasting.

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Produktdetails

• Verlag: Palgrave Macmillan UK
• Seitenzahl: 292
• Erscheinungstermin: 18. November 1999
• Englisch
• ISBN-13: 9780230389670
• Artikelnr.: 38155464