Sie sind bereits eingeloggt. Klicken Sie auf 2. tolino select Abo, um fortzufahren.
Bitte loggen Sie sich zunächst in Ihr Kundenkonto ein oder registrieren Sie sich bei bücher.de, um das eBook-Abo tolino select nutzen zu können.
This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerce…mehr
This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerce
Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.
David VanHoose is Professor of Economics at the Hankamer School of Business at Baylor University, Texas, USA. He was previously Editor for Monetary Economics with the Journal of Economics and Business and the author of textbooks in macroeconomics, money, banking and financial markets, and international economics.
Inhaltsangabe
1. Foundations of Electronic Commerce 2. Applying Basic Economic Principles to Electronic Commerce 3. Imperfect Competition, Virtual Products, and Network Industries 4. Business Strategies and Conduct in the Electronic Marketplace 5. Searching for Information in Electronic Markets 6. E-Commerce Intermediaries and Two-Sided Markets 7. Internet Advertising 8. Innovation, Intellectual Property Rights, and the Internet 9. Public Policy Issues in Electronic Markets 10. Internet Regulation and Net Neutrality 11. The Public Sector and the Electronic Marketplace 12. Electronic Commerce and the World Trading System 13. The Economics of Online Banking and Finance 14. Digital Money and Aggregate Economic Activity
1. Foundations of Electronic Commerce 2. Applying Basic Economic Principles to Electronic Commerce 3. Imperfect Competition, Virtual Products, and Network Industries 4. Business Strategies and Conduct in the Electronic Marketplace 5. Searching for Information in Electronic Markets 6. E-Commerce Intermediaries and Two-Sided Markets 7. Internet Advertising 8. Innovation, Intellectual Property Rights, and the Internet 9. Public Policy Issues in Electronic Markets 10. Internet Regulation and Net Neutrality 11. The Public Sector and the Electronic Marketplace 12. Electronic Commerce and the World Trading System 13. The Economics of Online Banking and Finance 14. Digital Money and Aggregate Economic Activity
1. Foundations of Electronic Commerce 2. Applying Basic Economic Principles to Electronic Commerce 3. Imperfect Competition, Virtual Products, and Network Industries 4. Business Strategies and Conduct in the Electronic Marketplace 5. Searching for Information in Electronic Markets 6. E-Commerce Intermediaries and Two-Sided Markets 7. Internet Advertising 8. Innovation, Intellectual Property Rights, and the Internet 9. Public Policy Issues in Electronic Markets 10. Internet Regulation and Net Neutrality 11. The Public Sector and the Electronic Marketplace 12. Electronic Commerce and the World Trading System 13. The Economics of Online Banking and Finance 14. Digital Money and Aggregate Economic Activity
1. Foundations of Electronic Commerce 2. Applying Basic Economic Principles to Electronic Commerce 3. Imperfect Competition, Virtual Products, and Network Industries 4. Business Strategies and Conduct in the Electronic Marketplace 5. Searching for Information in Electronic Markets 6. E-Commerce Intermediaries and Two-Sided Markets 7. Internet Advertising 8. Innovation, Intellectual Property Rights, and the Internet 9. Public Policy Issues in Electronic Markets 10. Internet Regulation and Net Neutrality 11. The Public Sector and the Electronic Marketplace 12. Electronic Commerce and the World Trading System 13. The Economics of Online Banking and Finance 14. Digital Money and Aggregate Economic Activity
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
