Alan Griffiths, Stuart Wall

Economics for Business and Management (eBook, PDF)

• Format: PDF

Produktbeschreibung

An exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today's decision makers

• What are the characteristics for successful entry into new international markets?
• How can 'sustainability' affect decision making within businesses?
• Why are today's global investors so concerned about national debt issues?
• In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?
• What strategies can companies such as BP use to repair damaged global reputations?

The full text downloaded to your computer

With eBooks you can:

• search for key concepts, words and phrases
• make highlights and notes as you study
• share your notes with friends

eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.

Upon purchase, you'll gain instant access to this eBook.

Time limit

The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Pearson ITP
• Seitenzahl: 592
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 21. Juli 2011
• Englisch
• ISBN-13: 9780273762409
• Artikelnr.: 39203502

Autorenporträt

Alan Griffiths is Reader in Economics at the Ashcroft International Business School, Anglia Ruskin University.

Stuart Wall is Professor of Business and Economics Education at the Ashcroft International Business School, Anglia Ruskin University.

Inhaltsangabe

Part I   Micro Business Environment           
1: Markets and resource allocation      
2: Demand, revenue and consumer behaviour 
3: Supply, production and cost  
4: Business organisation, objectives and behaviour      
5: Firm size, mergers and the ‘public interest’
6: Market structures     
7: Labour and other factor markets      
8: Market failure, regulation and competition  
Part II Macro Business Environment          
9: National income determination         
10: Government policies: instruments and objectives   
11: Political, legal, ecological and technological environment   
12: Functions of management: domestic business environment               
13: International business environment     
14: Strategies in a globalised business environment     
Appendix 1 Indifference curves, budget lines and the 'law of demand'
Appendix 2 Isoquants, isocosts and production
References
Answers to Stop and think and You try
Index