John Sloman, Dean Garratt, Jon Guest, Elizabeth Jones

Economics for Business (eBook, PDF)

• Format: PDF

Produktbeschreibung

Engage your students with core economic principles and demonstrate how they apply to real-life businesses.

Economics for Business, 9th edition, is the ideal textbook for business students taking an introductory course in economics. Clear, engaging, and packed with useful features, it introduces the key principles of economics in a business context.

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Produktdetails

• Verlag: Pearson HigherEducation
• Erscheinungstermin: 12. April 2023
• Englisch
• ISBN-13: 9781292440200
• Artikelnr.: 67801574

Autorenporträt

John Sloman was Director of the Economics Network from its foundation in 1999 until 2012. He is now Visiting Fellow at the University of Bristol where the Network is based, as well as Visiting Professor at the University of the West of England, Bristol.

Dean Garratt is a Senior Teaching Fellow at Aston Business School and an Associate of the Economics Network. Dean was also an academic assessor for the Government Economic Service and a tutor on HM Treasury's Graduate Development Programme.

Jon Guest is a National Teaching Fellow of the Higher Education Academy and a Senior Teaching Fellow at Aston Business School. Jon is also a Senior Associate of the Economics Network, a Teaching Associate at Warwick Business School and an Academic Assessor for the Government Economic Service.

Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government departments.

Discover more on our Sloman Economics news site.

Inhaltsangabe

About the authorsPrefacePublisher's acknowledgements
Part A BUSINESS AND ECONOMICS
1. The business environment and business economics
2. Economics and the world of business
3. Business organisations
Part B BUSINESS AND MARKETS
1. The working of competitive markets
2. Business in a market environment
Part C BACKGROUND TO DEMAND
3. Demand and the consumer
4. Behavioural economics of the consumer
5. Firms and the consumer
Part D BACKGROUND TO SUPPLY
6. Costs of production
7. Revenue and profit
Part E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS
8. Profit maximisation under perfect competition and monopoly
9. Profit maximisation under imperfect competition
10. Alternative theories of the firm
Part F SUPPLY: ALTERNATIVE STRATEGIES
11. An introduction to business strategy
12. Growth strategy
13. The small-firm sector
14. Pricing strategy
Part G THE FIRM IN THE FACTOR MARKET
15. Labour markets, wages and industrial relations
16. Investment and the employment of capital
Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS
17. Reasons for government intervention in the market
18. Government and the firm
19. Government and the market
Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT
20. Globalisation and multinational business
21. International trade
22. Trading blocs
Part J THE MACROECONOMIC ENVIRONMENT
23. The macroeconomic environment of business
24. The balance of payments and exchange rates
25. The financial system, money and interest rates
26. Business activity, unemployment and inflation
Part K MACROECONOMIC POLICY
27. Demand-side policy
28. Supply-side policy
29. International economic policy
Web appendixKey ideasGlossaryIndex