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For two-semester courses covering the principles of economics for students in business and economics.
The relevance of economics shown through real-world business examples One of the challenges of teaching principles of economics is fostering interest in concepts, including opportunity cost, trade-offs, scarcity, and demand and supply that may not seem applicable to students' lives. Economics makes these concepts relevant by demonstrating how real businesses apply them to make decisions every day. With ever-changing US and world economies, the 8th Edition has been updated with the latest…mehr
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- ohne Kopierschutz
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The relevance of economics shown through real-world business examples One of the challenges of teaching principles of economics is fostering interest in concepts, including opportunity cost, trade-offs, scarcity, and demand and supply that may not seem applicable to students' lives. Economics makes these concepts relevant by demonstrating how real businesses apply them to make decisions every day. With ever-changing US and world economies, the 8th Edition has been updated with the latest developments using new real-world business and policy examples. Regardless of their future career path - opening an art studio, trading on Wall Street, or bartending at the local pub, students will benefit from understanding the economic forces behind their work.
Also available with MyLab Economics By combining trusted author content with digital tools and a flexible platform, MyLabTM personalizes the learning experience and improves results for each student.
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- Produktdetails
- Verlag: Pearson ITP
- Altersempfehlung: ab 18 Jahre
- Erscheinungstermin: 25. Januar 2022
- Englisch
- ISBN-13: 9781292430706
- Artikelnr.: 63357826
- Verlag: Pearson ITP
- Altersempfehlung: ab 18 Jahre
- Erscheinungstermin: 25. Januar 2022
- Englisch
- ISBN-13: 9781292430706
- Artikelnr.: 63357826
- Herstellerkennzeichnung Die Herstellerinformationen sind derzeit nicht verfügbar.
Tony O'Brien, award-winning professor and researcher. O'Brien is Professor of Economics at Lehigh University. He received a PhD from the University of California, Berkeley, in 1987. He has taught principles of economics for more than 20 years, in both large sections and small honors classes. He received the Lehigh University Award for Distinguished Teaching. He was formerly the director of the Diamond Center for Economic Education and was named a Dana Foundation Faculty Fellow and Lehigh Class of 1961 Professor of Economics. He has been a visiting professor at the University of California, Santa Barbara, and the Graduate School of Industrial Administration at Carnegie Mellon University. O'Brien's research has dealt with issues such as the evolution of the US automobile industry, the sources of US economic competitiveness, the development of US trade policy, the causes of the Great Depression, and the causes of black-white income differences. His research has been published in leading journals, including American Economic Review; Quarterly Journal of Economics; Journal of Money, Credit, and Banking; Industrial Relations; Journal of Economic History; and Explorations in Economic History. His research has been supported by grants from government agencies and private foundations.
* 1. Economics: Foundations and Models
* Appendix: Using Graphs and Formulas
* 2. Trade-offs, Comparative Advantage, and the Market System
* 3. Where Prices Come From: The Interaction of Demand and Supply
* 4. Economic Efficiency, Government Price Setting, and Taxes
* Appendix: Quantitative Demand and Supply Analysis
PART 2: MARKETS IN ACTION: POLICY AND APPLICATIONS
* 5. Externalities, Environmental Policy, and Public Goods
* 6. Elasticity: The Responsiveness of Demand and Supply
* 7. The Economics of Health Care
PART 3: FIRMS IN THE DOMESTIC AND INTERNATIONAL ECONOMIES
* 8. Firms, the Stock Market, and Corporate Governance
* Appendix: Present Value
* Online Appendix: Tools to Analyze Firms' Financial Information
* Comparative Advantage and the Gains from International Trade
PART 4: MICROECONOMIC FOUNDATIONS: CONSUMERS AND FIRMS
* 10. Consumer Choice and Behavioral Economics
* Appendix: Using Indifference Curves and Budget Lines to Understand
Consumer Behavior
* 11. Technology, Production, and Costs
* Online Appendix: Using Isoquants and Isocost Lines to Understand
Production and Cost
PART 5: MARKET STRUCTURE AND FIRM STRATEGY
* 12. Firms in Perfectly Competitive Markets
* 13. Monopolistic Competition: The Competitive Model in a More
Realistic Setting
* 14. Oligopoly: Firms in Less Competitive Markets
* 15. Monopoly and Antitrust Policy
PART 6: LABOR MARKETS, PUBLIC CHOICE, AND THE DISTRIBUTION OF INCOME
* 16. The Markets for Labor and Other Factors of Production
* 17. Public Choice, Taxes, and the Distribution of Income
PART 7: MACROECONOMIC FOUNDATIONS AND LONG-RUN GROWTH
* 18. GDP: Measuring Total Production and Income
* 19. Unemployment and Inflation
* 20. Economic Growth, the Financial System, and Business Cycles
* 21. Long-Run Economic Growth: Sources and Policies
PART 8: SHORT-RUN FLUCTUATIONS
* 22. Aggregate Expenditure and Output in the Short Run
* Appendix: The Algebra of Macroeconomic Equilibrium
* 23. Aggregate Demand and Aggregate Supply Analysis
* Appendix: Macroeconomic Schools of Thought
PART 9: MONETARY AND FISCAL POLICY
* 24. Money, Banks, and the Federal Reserve System
* 25. Monetary Policy
* 26. Fiscal Policy
* Appendix: A Closer Look at the Multiplier
* 27. Inflation, Unemployment, and Federal Reserve Policy
PART 10: THE INTERNATIONAL ECONOMY
* 28. Macroeconomics in an Open Economy
* Online Appendix: The Gold Standard and the Bretton Woods System
* 1. Economics: Foundations and Models
* Appendix: Using Graphs and Formulas
* 2. Trade-offs, Comparative Advantage, and the Market System
* 3. Where Prices Come From: The Interaction of Demand and Supply
* 4. Economic Efficiency, Government Price Setting, and Taxes
* Appendix: Quantitative Demand and Supply Analysis
PART 2: MARKETS IN ACTION: POLICY AND APPLICATIONS
* 5. Externalities, Environmental Policy, and Public Goods
* 6. Elasticity: The Responsiveness of Demand and Supply
* 7. The Economics of Health Care
PART 3: FIRMS IN THE DOMESTIC AND INTERNATIONAL ECONOMIES
* 8. Firms, the Stock Market, and Corporate Governance
* Appendix: Present Value
* Online Appendix: Tools to Analyze Firms' Financial Information
* Comparative Advantage and the Gains from International Trade
PART 4: MICROECONOMIC FOUNDATIONS: CONSUMERS AND FIRMS
* 10. Consumer Choice and Behavioral Economics
* Appendix: Using Indifference Curves and Budget Lines to Understand
Consumer Behavior
* 11. Technology, Production, and Costs
* Online Appendix: Using Isoquants and Isocost Lines to Understand
Production and Cost
PART 5: MARKET STRUCTURE AND FIRM STRATEGY
* 12. Firms in Perfectly Competitive Markets
* 13. Monopolistic Competition: The Competitive Model in a More
Realistic Setting
* 14. Oligopoly: Firms in Less Competitive Markets
* 15. Monopoly and Antitrust Policy
PART 6: LABOR MARKETS, PUBLIC CHOICE, AND THE DISTRIBUTION OF INCOME
* 16. The Markets for Labor and Other Factors of Production
* 17. Public Choice, Taxes, and the Distribution of Income
PART 7: MACROECONOMIC FOUNDATIONS AND LONG-RUN GROWTH
* 18. GDP: Measuring Total Production and Income
* 19. Unemployment and Inflation
* 20. Economic Growth, the Financial System, and Business Cycles
* 21. Long-Run Economic Growth: Sources and Policies
PART 8: SHORT-RUN FLUCTUATIONS
* 22. Aggregate Expenditure and Output in the Short Run
* Appendix: The Algebra of Macroeconomic Equilibrium
* 23. Aggregate Demand and Aggregate Supply Analysis
* Appendix: Macroeconomic Schools of Thought
PART 9: MONETARY AND FISCAL POLICY
* 24. Money, Banks, and the Federal Reserve System
* 25. Monetary Policy
* 26. Fiscal Policy
* Appendix: A Closer Look at the Multiplier
* 27. Inflation, Unemployment, and Federal Reserve Policy
PART 10: THE INTERNATIONAL ECONOMY
* 28. Macroeconomics in an Open Economy
* Online Appendix: The Gold Standard and the Bretton Woods System