Joel Spring

Educating the Consumer-citizen (eBook, PDF)

A History of the Marriage of Schools, Advertising, and Media

• Format: PDF

Produktbeschreibung

This text charts the rise of consumerism as the dominant American ideology of the 21st century. It documents and analyses how, from the early 19th century through to the present, the combined endeavours of schools, advertising and media have led to the creation of a consumerist ideology.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 267
• Erscheinungstermin: 14. Mai 2003
• Englisch
• ISBN-13: 9781135632755
• Artikelnr.: 42711791

Autorenporträt

Joel Spring

Inhaltsangabe

Contents: Preface. Horace Mann Meets the Wizard of Oz. Liberation With
Jell-O and Wonder Bread: Educating the New Woman. Cowboys and Jocks:
Visions of Manliness. Comodification of Leisure and Cultural Control:
Schools, Movies, and Radio. The American Way and the Manufacturing of
Consent. Participating in the American Dream. Sonya's Choice: Fast-Food
Education.