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Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 5, , language: English, abstract: The objectives presented below are part of the management plan, for this precise business project being figured out and implemented as follows: - To study the increase in the efficiency and optimization of the educational process as a result of the introduction of modern technologies, the use of interactive learning and continuous enrichment of e-portfolio via the means of digitalization. - To examine the development of innovative educational potential to ensure equal access to training for different social groups, and for disadvantaged people via the means of digitalization. - To investigate the development of the environment for the provision of electronic forms of training improvement of professional skills and absorb new knowledge, without prolonged detachment from work. - To find appropriate strategies and means for the adoption of digital services within the case of Cass business school.