Effective Intellectual Property Management for Small to Medium Businesses and Social Enterprises (eBook, ePUB) - Cantatore, Francina; Crawford-Spencer, Elizabeth
26,95 €
26,95 €
inkl. MwSt.
Sofort per Download lieferbar
26,95 €
26,95 €
inkl. MwSt.
Sofort per Download lieferbar

Alle Infos zum eBook verschenken
Als Download kaufen
Geschenk
Als Download kaufen
26,95 €
inkl. MwSt.
Sofort per Download lieferbar
Jetzt verschenken
26,95 €
inkl. MwSt.
Sofort per Download lieferbar

Alle Infos zum eBook verschenken
  • Format: ePub

Intellectual property (IP) management is an area of corporate management that has often been neglected or overlooked by small and medium size businesses, and even more so by smaller third sector enterprises, despite the fact that effective IP management strategies can make the difference between the success and failure of an organization. This book focuses on ways in which small and medium size enterprises - including social enterprises - can protect and manage their IP.°A valuable resource for any legal practitioner dealing with IP law and commercial law areas, this book explains the…mehr

  • Geräte: eReader
  • mit Kopierschutz
  • eBook Hilfe
  • Größe: 2.39MB
Produktbeschreibung
Intellectual property (IP) management is an area of corporate management that has often been neglected or overlooked by small and medium size businesses, and even more so by smaller third sector enterprises, despite the fact that effective IP management strategies can make the difference between the success and failure of an organization. This book focuses on ways in which small and medium size enterprises - including social enterprises - can protect and manage their IP.°A valuable resource for any legal practitioner dealing with IP law and commercial law areas, this book explains the importance and value of IP, including patents, trademarks, copyright, branding and licenses, and provides insight into day-to-day challenges faced by smaller businesses and social enterprises. It also includes useful discussions on vital aspects of IP, such as using IP as security, IP branding, franchising models and contractual arrangements.°Drawing on qualitative research conducted in Australia and identifying the unique challenges faced by third sector SMEs, the book offers practical strategies for effective IP management and protection. Its functional and up-to-date approach on IP related issues for small and medium size businesses and not-for-profits distinguishes this work from others in the field of IP rights management.

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, D ausgeliefert werden.

Autorenporträt
Dr Francina Cantatore is an Associate Professor of Law at Bond University and teaches in the areas of Property Law and Media and Communications Law. She is a practising lawyer, and the Director of the Bond Law Clinic program, which consists of five pro bono law clinics. She researches in the areas of intellectual property, consumer law, media and communications law, third sector as well as legal education. Francina has received a Citation from the National Office of Learning and teaching for Outstanding Contribution to Student Learning, as well as a number of other teaching and research awards. She is Editor in Chief of the Australian Journal of Clinical Education, has presented at many international conferences, is the author of a book on copyright law and has published in numerous academic journals.