Tabassum Memon

Effective Platform Product Management (eBook, ePUB)

An effortless strategy and execution guide for product managers who want to scale their platform business model and grow their customer base

• Format: ePub

Produktbeschreibung

Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in.
This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you.
As you progress, you’ll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization’s transition from linear products to platforms.
By the end of this platform product management book, you’ll have learned the essential aspects of product management for building successful and scalable platforms. You’ll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world.

Produktdetails

• Verlag: Packt Publishing
• Seitenzahl: 286
• Erscheinungstermin: 12. November 2021
• Englisch
• ISBN-13: 9781801814904
• Artikelnr.: 70294238

Autorenporträt

Tabassum Memon is an expert product strategist who believes in lean product development and the platform-first approach. Currently, she is working as a CPO for Classroom Hunt, a company she founded. She has helped a lot of companies transform from product to platform thinking. During her 14-year product management and consulting career, she has worked with senior product leaders and executives of large enterprises in migrating from product to platform, defining product and platform strategies.