Julie Johnson-Hillery, Jikyeong Kang

Elderly Consumers and Retail Sales Personnel (eBook, ePUB)

Examining Knowledge, Attitudes and Retail Service Satisfaction

• Format: ePub

Produktbeschreibung

Originally published in 1997. Based around the author's observations and experiences in the fashion retailing industry and later dissertation research, this study looks at the attitudes of retailers towards the elderly. The aim of the research presented is to challenge stereotypes, suggest practical ways in which improve service for the aging population and identify areas where retailers could improve customer service across all consumer groups as well as the older age groups.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 148
• Erscheinungstermin: 28. Oktober 2021
• Englisch
• ISBN-13: 9781000526172
• Artikelnr.: 62801274

Autorenporträt

Julie Johnson-Hillery, Jikyeong Kang