- Email marketing helps you to communicate with your audience in a very direct way.
- Unlike other types of marketing, you will be able to contact your target audience directly in their inboxes, without the need for a third party.
- That means you're not dependent on a platform like Facebook or Twitter, and you're not vulnerable to policy changes that can make your views ignored.
- It wasn't long ago that Facebook changed its mechanism to ensure that just a tiny fraction of postings from pages were seen by followers.
- The Email Marketing Guide's job is to compose the emails.
- Guess how much it costs to send an email.
- It also takes very little time (remember, time is money!).
- In a nutshell, this is a lightning-fast and low-cost approach to get started marketing.
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