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This book explains and predicts how companies can better leverage global challenges for enduring profit and sustained growth. It introduces and explains the marquis concept of embedded sustainability: the incorporation of environmental, health, and social value into the heartbeat of the product life cycle with no trade-off in price or quality.
This book explains and predicts how companies can better leverage global challenges for enduring profit and sustained growth. It introduces and explains the marquis concept of embedded sustainability: the incorporation of environmental, health, and social value into the heartbeat of the product life cycle with no trade-off in price or quality.
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Forewords Greg Babe, CEO, Bayer North America Andrew J. Hoffman, Holcim (U.S.) Professor of Sustainable Enterprise, University of Michigan The wasp and the frog: An introduction Part I. Sustainability on the shores of business 1. Business reality reshaped: The BIG three trends 2. To the desert and back: A brief history of value Part II. What it means for business strategy 3. What would a strategist do? 4. Cool strategies for a heated world 5. Embedded sustainability Part III. Getting it done 6. Hot competencies for a cool world 7. Change management redux 8. Putting it all together Part IV. Leaping into the future 9. The world in 2041: A job interview 10. Sustaining inquiry Afterword David Cooperrider, Fairmount Minerals Professor of Social Entrepreneurship, Case Western Reserve University, Weatherhead School of Management Index
Forewords Greg Babe, CEO, Bayer North America Andrew J. Hoffman, Holcim (U.S.) Professor of Sustainable Enterprise, University of Michigan The wasp and the frog: An introduction Part I. Sustainability on the shores of business 1. Business reality reshaped: The BIG three trends 2. To the desert and back: A brief history of value Part II. What it means for business strategy 3. What would a strategist do? 4. Cool strategies for a heated world 5. Embedded sustainability Part III. Getting it done 6. Hot competencies for a cool world 7. Change management redux 8. Putting it all together Part IV. Leaping into the future 9. The world in 2041: A job interview 10. Sustaining inquiry Afterword David Cooperrider, Fairmount Minerals Professor of Social Entrepreneurship, Case Western Reserve University, Weatherhead School of Management Index
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