The book argues that global success isn't about luck but rather deliberate choices and creating customer value across cultures. For example, understanding diverse regulatory environments and building effective global supply chains are critical.
The book progresses from the initial strategies that lay the foundation for global growth to sustaining innovation and adaptability in ever-changing markets. Case studies illustrate successful and unsuccessful multinational expansions. It uniquely integrates quantitative analysis of market trends with qualitative narratives of organizational culture, offering actionable strategies for aspiring entrepreneurs and business management professionals.
The book provides practical insights for developing strategic decision-making frameworks and managing global teams.
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